In partnership with Virgin Trains, Ostle & Maillard created a beer sampling kit that contains two bottles of ale and a single drinking glass.
To go along with the red branding for Virgin Trains, the product was created at the Red Willow Brewery in Macclesfield and this color theme is carried through to the imagery for Tilting Ale. The kits are exclusive available to passengers traveling on Virgin Trains' first class service.
Rather than having to deal with the trouble of carting a six-pack or an entire case of beer home, this small beer sampling kit makes it easy to transport home and avoid over-indulging. The small kit is ideal for taking home, or out to parties and barbecues to give others just a small taste of something a little different.
Beer-Sampling Kits
Virgin Trains' Tilting Ale Kit Comes with Two Bottles and a Glass
Trend Themes
1. Beer-sampling Kits - Creating portable beer sampling kits for easy transportation and sharing.
2. Exclusive Product Offerings - Partnering with transportation services to offer exclusive products to enhance customer experiences.
3. Branded Merchandise - Developing branded merchandise that aligns with the overall brand image and color schemes.
Industry Implications
1. Food and Beverage - Exploring innovative packaging solutions for food and beverage products.
2. Transportation Services - Collaborating with transportation services to create unique product offerings for passengers.
3. Event Planning and Entertainment - Providing portable beer sampling kits for parties and events to offer guests a variety of beverages.