Natty Light is introducing a refreshing new way for people to consume its range of Naturdays beer in the form of freezable beer pops. The Naturdays Frozen Icicles are packaged into compact two-ounce icicles, each of which contains 8% ABV. Available in both Strawberry Lemonade and Pineapple Lemonade flavors, the frozen icicles promise to be a cool and refreshing way for adults to beat the intense heat of the summer.
Previously, the brand introduced Naturdays as the "perfect summer beer" and now, fans can enjoy its fresh taste in a cool and convenient way. Available for a limited time this summer, the alcoholic pops from Natty Light specifically appeal to young adult drinkers who just don't find their cold beer to be cold enough.
Freezable Beer Pops
Natty Light's Naturdays Frozen Icicles Have 8% ABV Per Two-Ounce Icicle
Trend Themes
1. Alcoholic Frozen Treats - There is a growing trend for craft breweries and alcohol brands to create frozen treats with high alcohol content, providing a refreshing new way for adults to enjoy their favorite drinks.
2. Convenient Alcohol Packaging - Brands are innovating in the way they package alcohol to make it more convenient and portable for consumers, opening up new markets and opportunities for disruptive products.
3. Summer-themed Alcohol Products - As consumers seek out refreshing new ways to cool down in the summer months, brands are capitalizing on the trend by releasing summer-themed alcohol products that cater to this desire for a refreshing drink.
Industry Implications
1. Brewery - Breweries could capitalize on the trend by experimenting with alcoholic frozen treats, creating new products that appeal to younger or non-traditional drinkers.
2. Packaging - There is an opportunity for packaging companies to work with alcohol brands to develop innovative and convenient packaging options for new drinks and flavors.
3. Alcohol Retail - Alcohol retailers could create dedicated displays or sections for summer-themed alcohol products, capitalizing on the trend and driving sales during the warmer months.