While it's common for many Christmas countdowns designed for kids to be filled with small chocolate treats, there are now also plenty of gin, wine, beer advent calendars specifically for adults. This particular one from Bridge Road Brewers in Australia is tailored to beer lovers who can truly appreciate a nice craft brew.
The Craft Beer Christmas Countdown includes an assortment of products from bewers like Murrays, Hargreaves Hill, Feral and Mountain Goat, which will amuse with one product a day from the first of December until the night of Christmas Eve.
While traditional advent calendars were originally only marketed towards kids, they can now be found everywhere from liquor and specialty stores to DIY websites, targeting men and women of all ages with a range of extremely different interests.
Craft Beer Calendars
This Beer Advent Calendar Supplies 24 Days of Craft Brews
Trend Themes
1. Adult Advent Calendars - There is a rising trend in creating advent calendars specifically tailored to adults, offering a variety of products beyond traditional chocolate treats.
2. Craft Beer Enthusiast Market - The popularity of craft beer calendars indicates a growing market of beer enthusiasts who appreciate the diversity and quality of craft brews.
3. Diversification of Advent Calendar Market - The advent calendar market is expanding beyond traditional genres, with the introduction of calendars focused on specific interests such as beer, gin, and wine.
Industry Implications
1. Craft Beer - Craft beer industry can capitalize on the trend by collaborating with advent calendar creators to showcase their diverse range of beers and attract new customers.
2. Liquor Retail - Liquor retail industry can benefit from the demand for adult advent calendars by offering a variety of options and partnering with different brands to cater to customer preferences.
3. Specialty Stores - Speciality stores have the opportunity to tap into the trend and capture new customer segments by offering a range of advent calendars tailored to specific interests like craft beer.