Freeze-dried candies have gained popularity thanks to TikTok where users share videos of their experiences, so major brands are taking note and creating products with this in mind like the Bebeto Freeze Crunchy range.
The candy products are each freeze-dried to give them a crunchy, crispy texture that differentiates it from the usual soft, chewy and squishy textures they're known for. The product range includes the crunchy Peach Rings and Watermelon gummies alongside the Marshmallow Twist crunchy marshmallow, which each come in 35-gram resealable pouches priced at £2 each.
Commercial Director at Kervan Gida UK Phil Hulme spoke on the Bebeto Freeze Crunchy range saying, "The trend started on social media, but we’ve elevated it by taking full control of the freeze-drying process. Our new range is all about delivering a high-quality, unique confectionery experience that UK consumers can now enjoy straight off the shelves."
Social Media-Inspired Candies
The Bebeto Freeze Crunchy Range Has Several Crispy Options
Trend Themes
1. User-generated Content Influence - Brands are increasingly leveraging TikTok's trendsetting power to develop unique products that resonate with social media-savvy consumers.
2. Textural Innovation in Snacks - The crunchy, freeze-dried texture of candies offers a novel sensory experience that sets them apart from traditional sugary treats.
3. Resealable Packaging - Convenient, resealable pouches make it easier for consumers to enjoy and store their favorite snacks while maintaining freshness.
Industry Implications
1. Confectionery - The introduction of freeze-dried candies signifies a shift towards textural innovation in the traditional candy market.
2. Social Media Marketing - Brands are utilizing viral social media trends to guide product development and marketing strategies, highlighting the power of user-generated content.
3. Packaging - Innovative packaging solutions like resealable pouches are gaining traction, providing both convenience and product longevity for consumers.