'BeautyBio' is a new brand that was created to unite the wildly successful Beauty Bioscience and the award-winning GloPRO tool, both of which have gained consumer recognition through sales on HSN.
In order to help BeautyBio distinguish itself as a brand that brings together both beauty and science, QNY Creative created luxurious packaging for the product range that includes rose gold details and microneedling dot patterns. In developing an identity for BeautyBio, QNY Creative was challenged with ensuring the science-backed beauty products could speak for themselves, as the products are no longer exclusively available through HSN.
The Core Collection from BeautyBio includes essentials like The Daily and The Nightly, while its GloPRO Collection introduces a range of elegantly branded solutions for at-home microneedling of the delicate eye area, face and body.
Science-Backed Beauty Collections
'BeautyBio' Brings Beauty Bioscience and the GloPRO Together
Trend Themes
1. Science-backed Beauty - The combination of scientific research and beauty products opens up opportunities for new product development.
2. Luxurious Packaging - The use of luxurious packaging and branding helps differentiate a beauty brand and elevate its perceived value.
3. At-home Beauty Tools - The introduction of at-home microneedling tools for face and body offers convenience and cost savings for consumers.
Industry Implications
1. Beauty and Personal Care Industry - The beauty industry can use scientific research to create innovative beauty products for consumers.
2. Packaging Industry - The use of luxury packaging in the beauty industry presents innovative opportunities for packaging companies.
3. Personal Care Tools Industry - The at-home beauty tools industry can explore more convenient and cost-effective alternatives to traditional beauty treatments.