Fashion-oriented publications Allure has recently teamed up with wedding magazine Brides to offer a customized beauty subscription service geared towards brides-to-be. The boxes contain cosmetic and beauty products designed for the big occasion that are sourced from prestige and Allure-approved brands. The box offers a discounted price on the cost of the products in luxury sample sizes.
The bridal-themed boxes are custom made by the Allure and Brides team to contain items a bride-to-be might need on her special day. These include cosmetic items such as water-proof mascara, perfumes and custom monogrammed palettes. The packaging is also branded with a wedding aesthetic with white wrapping.
The subscription service utilizes the expertise of each publication to offer prestige products tailored to a niche market.
Bridal Beauty Subscriptions
Allure Partners with Brides Magazine to Offer Prestige Cosmetic Boxes
Trend Themes
1. Bridal Beauty Subscriptions - Opportunity for beauty brands to create customized subscription boxes with products specifically designed for brides-to-be.
2. Fashion-oriented Publications - Opportunity for fashion magazines to collaborate with beauty brands to offer specialized subscription services.
3. Luxury Sample Sizes - Opportunity to provide discounted luxury sample sizes of cosmetic and beauty products through subscription services.
Industry Implications
1. Beauty Brands - Opportunity for beauty brands to tap into the wedding market by offering customized subscription boxes for brides-to-be.
2. Fashion Magazines - Opportunity for fashion magazines to expand their offerings through collaborations with beauty brands in the form of specialized subscription services.
3. Cosmetics - Opportunity to provide luxury sample sizes of cosmetic and beauty products specialized for brides-to-be through subscription services.