Driven by their own desire for "model-friendly, travel-ready food," fashion models Jayla Harnwell and Chrissy Blair teamed up to launch Kalumi BEAUTYfood.
The brand's trio of BEAUTYfood bars include flavors like Cocoa Kiss, Sweetie Pie and Lemon Love, each of which is carefully crafted with nourishing superfood ingredients like cocoa butter, cashew butter, sweet potato and yacon syrup as a natural sweetener. The bars also share what the founders believe to be their "biggest secret for beauty and optimal health," which is marine collagen. As a result, the brand promises to provide consumers with "healthier skin, thicker hair, happy tummies and a nutritious, really delicious, protein bar."
As an alternative to investing in a collagen supplement, many consumers are turning to collagen-rich snacks, which can easily be incorporated a busy, on-the-go routine.
Collagen Snack Bars
Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
Trend Themes
1. Collagen-rich Snacks - Creating and promoting snacks that are rich in collagen, appealing to health-conscious consumers and offering a convenient way to incorporate collagen into their diets.
2. Model-friendly Food - Developing food products specifically catered to the needs and preferences of fashion models, providing them with nourishing options that are travel-ready and aligned with their desired beauty and health benefits.
3. Superfood Ingredients - Utilizing superfood ingredients like cocoa butter, cashew butter, sweet potato, and yacon syrup in snack bars, effectively appealing to health-conscious consumers looking for nutrient-dense and delicious options.
Industry Implications
1. Health Snack Industry - The health snack industry can explore opportunities to incorporate collagen into their product offerings, tapping into the growing demand for collagen-rich snacks.
2. Fashion Model Food Industry - The fashion model food industry can develop and market food products specifically tailored to the needs and desires of fashion models, offering them convenient and nourishing options.
3. Superfood Ingredient Market - The superfood ingredient market can provide new and innovative ingredients for manufacturers of snack bars, catering to the increasing consumer demand for nutrient-dense and superfood-packed products.