Beyond Meat specifically introduced its Beastly Sliders as a "snack-sized version of the Beast Burger," one of its signature burgers that boasts 23 grams of non-GMO pea protein.
These Beastly Sliders adopt branding that reminds of the way that hearty, protein-rich meat products are marketed towards men. The snackable sliders are even said to contain the Beyond Nutrient Blend, which includes iron, antioxidants, vitamins, potassium and omegas specifically to help with muscle recovery.
As Beyond Meat describes, a serving size is about three patties and provides the same amount of protein as its Beast Burger. When it comes to the future of protein, Beyond Meat believes that there is a better, more sustainable way to feed the planet than with meat.
Hearty Meatless Sliders
Beyond Meat's Beastly Sliders Introduce the Beast Burger in a Smaller Size
Trend Themes
1. Plant-based Protein - Opportunity to capitalize on the growing demand for meatless options by offering plant-based protein alternatives.
2. Snackable Food - Opportunity to create and market small, convenient snacks that offer a healthy protein source.
3. Sustainable Food - Opportunity to develop and promote food products that are more environmentally friendly and contribute to a sustainable future.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to expand their offerings with plant-based protein options and snack-sized products.
2. Fitness and Athletics - Opportunity for companies in the fitness and athletics industry to promote muscle recovery and performance-enhancing food products.
3. Sustainability - Opportunity for businesses in the sustainability sector to support and invest in sustainable food products.