After giving consumers the chance to create their own custom granola blends last year, Bear Naked Custom Made is following up with a new feature on its direct-to-consumer platform that gives customers the chance to "bearify" an image of themselves or another to appear on the packaging.
On Bear Naked Custom Made's site, consumers have the chance to upload a photo of themselves (or another) and dress it up with fun accessories like wigs and hats.
As well as being able to select a one-of-a-kind packaging option for their product, consumers now also have the chance to add a backstory and name to their custom granola blends. Some of the unconventional additions that can be added to these blends include sweet bacon sprinkles, chipotle oil and even a red wine flavor.
Customizable Granola Packaging
Bear Naked Custom Made Offers Quirky, Personalized Packaging
Trend Themes
1. Customization of Packaging - The trend of customizable packaging allows consumers to personalize their products, creating a unique and engaging experience.
2. Personalized Consumer Engagement - The trend of personalized consumer engagement through image customization and storytelling creates a deeper connection between brands and consumers.
3. Unconventional Ingredient Blends - The trend of incorporating unconventional ingredients in granola blends offers an opportunity for brands to differentiate themselves and cater to niche consumer preferences.
Industry Implications
1. Food Packaging - The food packaging industry can explore innovative solutions to offer customizable and personalized packaging options for consumers.
2. E-commerce Retail - The e-commerce retail industry can leverage personalized packaging options to enhance the shopping experience and build brand loyalty.
3. Health Food - The health food industry can tap into the trend of unconventional ingredient blends in granola to create unique and appealing products.