UK life insurance company Beagle Street has turned its documents into art for customers to hang on their wall in a unique effort to make sure people never lose their policy details.
Rose Blake, Supermundane and RUDE have designed three prints that are being sent to new customers. Each artwork has a specially printed area on the back that displays policy details, meaning the prints can be hung on the wall or given to a loved one to hang on theirs so they can easily find the policy if they need to.
Beagle Street released the prints as part of its Never Lost Guarantee service after research revealed the average British adult will misplace over 66,000 items in a lifetime and 27 percent of people said they had ‘no idea’ where their important paperwork was.
Insurance Policy Art
Beagle Street Transformed its Insurance Policies into Bold Wall Art
Trend Themes
1. Art-inspired Documentation - The trend of transforming legal and important documents into artistic pieces provides a visually appealing and functional way to display information.
2. Visual Information Accessibility - Creating visually appealing prints with policy details enhances accessibility and ease of finding important information.
3. Enhancing Customer Experience - Using art to personalize insurance policies offers a unique and memorable experience for customers.
Industry Implications
1. Insurance - The insurance industry can explore the opportunity of incorporating art into policy documents to provide a more engaging and personalized experience for customers.
2. Art and Design - The art and design industry can cater to the growing demand for transforming legal and important documents into visually appealing and functional works of art.
3. Print and Publishing - The print and publishing industry can benefit from the trend of creating prints with policy details, offering customized printing services for various documents.