The Beacon Functional Cocktails are a new lineup of alcoholic refreshments focused on alleviating the symptoms associated with alcohol consumption. The cocktails are formulated with Hovenia dulcis, which has been used for hundreds of years in Asia as a treatment for a variety of ailments including hangovers and how the body metabolizes alcohol. The drinks come in two flavor options including the rum-based Mai Tai and the vodka-based Moscow Mule, which feature a 6% ABV.
Founder Ajay Narain spoke on Beacon Functional Cocktails saying, "There was always a choice when drinking – have fun or play your favorite sport at a competitive level. Finally, there’s a great tasting alcoholic beverage that lets you do both. Nothing compares to what our functional cocktails have the potential to do – essentially create a paradigm shift in how people consume alcoholic beverages."
Functional Canned Cocktail Ranges
Beacon Functional Cocktails are Formulated with Hovenia Dulcis
Trend Themes
1. Functional Cocktails - Formulating cocktails with ingredients that better align with the health-conscious trend presents an opportunity for disruptive innovation in the beverage industry.
2. Hangover Remedies - Providing drinks that alleviate hangover symptoms can create a new market niche for the beverage industry.
3. Low-alcohol Content Beverages - Developing beverages with lower alcohol content allows for creating new products that cater to those looking to have a lower-alcohol drinking experience with fewer adverse consequences.
Industry Implications
1. Beverage Industry - The beverage industry has the potential for disruptive innovation opportunities by exploring the market potential of functional cocktails that cater to the health-conscious consumer.
2. Pharmaceutical Industry - The pharmaceutical industry could develop products containing ingredients like Hovenia dulcis, combining natural remedies with conventional medicine, presenting a disruptive innovation opportunity.
3. Athletic Supplement Industry - The athletic supplement industry could develop a new line of products featuring Hovenia dulcis as an active ingredient to create a new category of sports drinks that cater to competitive athletes' needs.