With Memorial Day just around the corner, Red Bull has launched a new drink dubbed the 'Red Bull Summer Edition: Beach Breeze.'
Red Bull Summer Edition: Beach Breeze is the latest addition to the Red Bull drink lineup and perhaps the most unique variety yet. The limited-edition Beach Breeze drink contains the same energy-boosting ingredients as original Red Bull, but with a tropical fruit profile. The drink also boasts a warm coconut finish that makes it light and crisp enough for hot summer days. As the product description reads, its all about the "The summery taste of Beach Breeze. The wings of Red Bull."
Available for just a limited time, Red Bull's new Beach Breeze addition can be spotted in bright turquoise cans.
Beach-Themed Energy Drinks
Red Bull's New Beach Breeze Drink Features a Tropical Twist
Trend Themes
1. Summer-themed Beverages - Opportunity for companies to create limited edition summer-themed beverages to attract customers during the summer season.
2. Tropical-flavored Energy Drinks - Opportunity for the energy drink industry to experiment with tropical flavors to create unique energy drinks.
3. Special Edition Product Lines - Opportunity for companies to create special edition product lines to drive sales and attract customers during certain seasons or occasions.
Industry Implications
1. Beverage Industry - The beverage industry can incorporate seasonal flavors to attract customers.
2. Energy Drink Industry - The energy drink industry can explore different tropical flavors to stand out in a saturated market.
3. Consumer Goods Industry - The consumer goods industry can create special edition product lines to drive sales and create buzz around limited availability products.