Cold Climate Couture Shoots

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Martin Lidell Shoots Li Jun for Be Magazine February 2014

While other fashion publications think February is the perfect time to start showing skimpy floral dresses, Be Magazine February 2014 keeps it real with this warm clothing editorial. Photographer Martin Lidell sets this weather-appropriate shoot by a river canal in a city. Model Li Jun posses energetically as she hangs off of rails and high-kicks her legs. At the same time her black hair is realistically blustered by the air.

This Be Magazine February 2014 pictorial gives you plenty of cold weather style inspiration that wont make you look frumpy. There are sweaters, coats, lots of boots, large hats and even zebra-striped leggings. Jewelry mostly consists of whatever bracelets and necklaces can be see peeking out of large, woolly garments.
Trend Themes
1. Cold Weather Fashion - Disruptive innovation opportunity: Develop innovative fabric technologies that provide warmth without adding bulk, allowing for stylish and comfortable cold weather fashion.
2. Weather-appropriate Photoshoots - Disruptive innovation opportunity: Explore virtual reality and augmented reality technologies to create immersive weather-appropriate photoshoot experiences, offering unique and interactive fashion content.
3. Layered Styling - Disruptive innovation opportunity: Integrate smart textile technologies that allow for customizable heating elements within clothing layers, enabling individuals to adjust their body temperature in changing weather conditions.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with tech companies to incorporate wearable technology into winter clothing, offering functional and fashionable solutions for cold climates.
2. Photography and Visual Arts - Disruptive innovation opportunity: Utilize drone technology to capture unique perspectives in weather-appropriate photoshoots, creating visually stunning and captivating images for fashion editorials.
3. Textile and Fabric Manufacturing - Disruptive innovation opportunity: Develop innovative insulation materials that provide exceptional warmth while being lightweight and sustainable, revolutionizing cold weather fashion and outdoor gear.

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