Flutter-Sleeve Shift Dresses

BCBG Max Azria Spring 2011 RTW Abounds With Angelic Cues

Angelic spirits were in full force at the BCBG Max Azria Spring 2011 RTW show. Over half of the collection was comprised of white and off-white minidresses in an array of easy, breezy cuts. From flutter sleeves to one-shouldered shift dresses, each frock is more effortlessly beautiful than the last.

See more images of the BCBG Max Azria Spring 2011 RTW show above.

Photo credits: Monica Feudi

Implications - As the North American economic situation evokes uncertainty among its citizenry, consumers are finding solace in product designs which are simplistic and plain. Corporations looking to introduce a product to the market may benefit from low-key designs and easy-to-use interfaces as to not arouse frustration in consumers.
Trend Themes
1. Simplistic Product Designs - Corporations can seize the opportunity to introduce low-key designs that appeal to consumers seeking simplicity amidst economic uncertainty.
2. Plain Fashion - Fashion brands can tap into the trend of plain, white and off-white dresses with easy, breezy cuts, catering to consumers in search of effortless beauty.
3. Easy-to-use Interfaces - Companies can capitalize on the trend of easy-to-use interfaces in their products, providing consumers with frustration-free experiences.
Industry Implications
1. Fashion - Fashion brands can embrace the trend of plain, white and off-white dresses with easy, breezy cuts, catering to consumers in search of effortless beauty.
2. Consumer Electronics - Consumer electronics companies have the opportunity to create products with easy-to-use interfaces, appealing to consumers who value simplicity and frustration-free experiences.
3. Home Decor - Home decor brands can take advantage of simplistic product designs, offering consumers low-key and minimalist designs that provide a sense of calm and tranquility.

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