Bauer introduces another core collection alongside IRAK under its Bauer X line -- it boasts the name Bauer 101. It is a two-part core capsule that highlights a back-to-school theme, capturing the brand's heritage and street capabilities. The color palette is rooted in black and white which draws emblems from hockey and streetwear culture. The capsule is made up of a hoodie detailed with graffiti themes, a long sleeve printed top with the original Bauer Hockey skate patent, a graphic tee, a cap, gym shorts, socks, and a practice towel.
Speaking about the range, the team stated, "Bauer X was carefully and thoughtfully developed from an amalgamation of interests and hobbies across multiple audiences and networks. The brand’s goal is to bring new audiences into the hockey realm by creating a product line built on the interests of those who may not already be aware of hockey. We drew our inspiration from elements of the following: hip hop, architecture, design, art, and sport,"
Hockey-Inspired Streetwear Capsules
Bauer X Introduces the New Bauer 101 Core Capsule with IRAK
Trend Themes
1. Hockey-inspired Streetwear - Combining hockey and streetwear culture for bold fashion statements.
2. Back-to-school Fashion - Focusing on a back-to-school theme to target a new audience in the fashion industry.
3. Collaborative Design - Amalgamating interests and hobbies across multiple audiences and networks to create unique product designs.
Industry Implications
1. Fashion - Aim to disrupt and capture new audience attention through innovative and creative fashion design.
2. Sportswear - Expand into other sportswear markets with unique product design and themes.
3. Hockey Equipment - Innovation opportunity to create an updated range of hockey equipment with new design elements influenced by streetwear culture.