Fashion shopping marketplace Fashwire created one-stop digital shopping tool called Barzzé Beauty that is said to be an affordable alternative to expensive retail partners. Fashwire's new sister platform dedicated to beauty is a place for consumers to personalize their beauty searches with a pinboard-like layout and enjoy curated offerings based on their interests.
The Barzzé Beauty platform is launching with brands like Eyeko, Christophe Robin, Illamasqua and Grow Gorgeous. Unlike many other platforms, this one sets itself apart by offering a direct point of contact between consumers and brands via the real-time feedback feature. This tool has the potential to help brands make more informed product decisions at no extra cost. Barzzé Beauty is said to "sit at the intersection of beauty and technology, providing invaluable insights to build the next generation platform for the beauty industry."
Beauty Discovery Platforms
Barzzé Beauty Connects Brands & Consumers Directly
Trend Themes
1. Direct-to-consumer Beauty - Barzzé Beauty offers a direct point of contact between consumers and beauty brands, disrupting traditional retail relationships.
2. Personalized Beauty Discovery - Barzzé Beauty allows consumers to personalize their beauty searches with a pinboard-like layout, disrupting traditional static beauty offerings.
3. Real-time Feedback - Barzzé Beauty's real-time feedback feature helps brands make more informed product decisions, disrupting traditional slow feedback methods.
Industry Implications
1. Beauty & Personal Care - Barzzé Beauty's direct-to-consumer model and personalized search options disrupt traditional beauty retail models and opens up opportunities for new distribution strategies.
2. E-commerce - Barzzé Beauty's digital platform disrupts traditional brick-and-mortar retail and offers new opportunities for brands to reach consumers directly through online channels.
3. Retail Technology - Barzzé Beauty sits at the intersection of beauty and technology, providing insights for building the next generation of beauty platforms and disrupting traditional retail technology solutions.