The Barratt Ropes have been announced by confectionery distributor World of Sweets as a series of treats making their way to the UK market this summer to offer consumers a nostalgic novelty candy experience.
The products include the Barratt Wham! Rope and the Barratt Fruit Salad Rope, which are each flavored like their respective candy brand flavor. Priced at £0.99 each, the candy ropes boast a textural profile with crunchy and chewy components in a single product. The treats are making their way to retailers this month with full availability expected to be achieved by the summer months.
Senior Brand Manager at World of Sweets Donna Landman spoke on the Barratt Ropes saying, "The new range from Barratt is the perfect choice for consumers seeking nostalgic flavours with a modern twist...The Wham & Fruit Salad brands have had fantastic growth year on year. It’s great to see this celebrated through the release of new products."
Nostalgic Novelty Candy Products
Barratt Ropes Come in Two Signature Varieties
Trend Themes
1. Nostalgic-confectionery - Leveraging childhood memories to create emotional connections, nostalgic confectionery combines traditional flavors with modern presentations.
2. Multi-textural-candy - Innovating textural experiences with candy combining both crunchiness and chewiness caters to diverse consumer preferences.
3. Retro-flavored-treats - Reintroducing classic candy flavors in newly designed formats taps into both nostalgia and novelty consumption trends.
Industry Implications
1. Confectionery - The confectionery industry benefits from reinventing classic candy flavors to attract a wide demographic through nostalgia.
2. Retail - Retail sectors can see increased foot traffic and sales by stocking shelves with trending nostalgic treats that draw in consumers.
3. Food-manufacturing - Food manufacturers can capitalize on consumer demand for unique sensory experiences by developing candies with multiple textural elements.