I've always heard that two heads are better than one and Barneys CO-OP Spring 2010 lookbook proves it. The catalog features young and hip best friends in apparel from some of the labels that best cater to the young and hip.
On display are fashions from Gilded Age, APC and Surface To Air. But it's not only the clothing that draws you into Barneys CO-OP Spring 2010 lookbook, it's the fun vibe that jumps off the pages of the catalog.
There is a definite edge and freshness to the pictures and that is right inline with what Barneys CO-OP is supposed to be all about.
Hipster Bestie Shoots
Barneys CO-OP Spring 2010 Lookbook
Trend Themes
1. Friendship-inspired Lookbooks - Opportunity for fashion brands to showcase their clothes through fun and creative photoshoots featuring best friends or groups of friends.
2. Youth-centric Fashion Brands - A shift towards fashion brands that cater to the young and hip, featuring clothing from Gilded Age, APC and Surface To Air.
3. Playful Catalogs - Opportunity for catalogs to incorporate a playful and fun vibe in showcasing their products.
Industry Implications
1. Fashion - A focus on youth-centric fashion and creative lookbooks can help attract and retain younger customers.
2. Marketing and Advertising - Opportunity for companies to incorporate creative and fun photoshoots into product catalogs to appeal to younger demographics.
3. Photography - A focus on creating playful and creative photoshoots can help photography businesses stand out and attract clients from the fashion and advertising industries.