Following the massive success of the "Barbie" movie, Mattel plans to release a number of films. Much like the Marvel Cinematic Universe, Mattel has a slate of movies it plans to release, including titles like "Polly Pocket," "Hot Wheels," and "Uno."
Before and after the release of "Barbie," retailers partnered with Mattel to create Barbie-themed merchandise, including shoes, clothing, and accessories. Brands like Aldo, Crocs, and Gap created merchandise catering to both adults and children.
With the release of upcoming Mattel movies, brands will have the opportunity to partner with Mattel on various projects, creating new opportunities to develop products. While "Barbie" primarily catered to a female audience, movies like "Hot Wheels" and "Major Matt Mason" will expand the target market to include males, creating new demand for retailers to fulfill.