Some of the functional Teranga Baobab juices that are available include the Happiness Blend, Pura Vida, Love Potion and Teranga Strong, all of which feature baobab as a fruit that's naturally rich in antioxidants and prebiotics. The African fruit is the star of the brand's functional beverages, which also integrate ingredients like hibiscus, invigorating mint, tamarind, nutmeg and pungent ginger.
Baobab is an up-and-coming superfruit that has a unique, sweet and slightly tangy flavor on its own that has the potential to enhance a variety of functional snacks and beverages. Additionally, baobab is beneficial for its nutritional profile, which is rich in Vitamin C, calcium, iron, magnesium, fiber and potassium.
Functional Baobab Juices
Teranga Baobab Juices Feature an Antioxidant- and Prebiotic-Rich Fruit
Trend Themes
1. Baobab Superfruit - The rising popularity of baobab as a superfruit presents an opportunity for food and beverage companies to incorporate it into their products for enhanced flavor and nutritional benefits.
2. Functional Snacks - The use of baobab in functional snacks allows for the creation of nutritious and delicious snacks that provide antioxidants, prebiotics, and other health benefits.
3. Antioxidant-rich Beverages - The inclusion of baobab in antioxidant-rich beverages offers an innovative way for beverage companies to cater to health-conscious consumers seeking natural and functional drinks.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the baobab trend to create innovative products that appeal to health-conscious consumers.
2. Snack - The snack industry can leverage baobab's nutritional profile and unique flavor to develop functional snacks that stand out in the market.
3. Beverage - The beverage industry can capitalize on the antioxidant properties of baobab to create refreshing and health-enhancing drinks.