The Bamboo Juice branding takes things in a literal direction in order to identify a potential way to draw the attention of consumers in the grocery store. Conceptually designed by Marcel Sheishenov, the beverage can has been constructed to literally look like a piece of bamboo in order to convey the natural, refreshing properties of the drink.
Consumer preferences are shifting towards healthy, natural options which has many companies looking for ways to boast the healthful features of a product to retain relevancy in the modern CPG market. The Bamboo Juice brand identifies how a literal approach can be taken to speak to consumer preferences for freshness, while also playing to their desire for whimsy when it comes to retail.
Literal Bamboo Beverage Branding
The Conceptual Bamboo Juice Looks Like a Stick of the Plant
Trend Themes
1. Literal Branding - Brands can draw attention by taking a literal approach to their packaging design, conveying the natural properties of their product.
2. Whimsical Retail - Incorporating elements of whimsy in retail packaging can align with consumer desire for playfulness and fun.
3. Natural Refreshment - Consumers are increasingly seeking out healthy and natural options, presenting opportunities for brands to highlight the refreshing properties of their products.
Industry Implications
1. CPG Market - Companies in the Consumer Packaged Goods market can explore literal branding techniques to capture consumer attention and communicate healthful features of their products.
2. Beverage Industry - Beverage brands can differentiate themselves by incorporating whimsical design elements that appeal to consumer desire for fun and novelty.
3. Grocery Retail - Grocery retailers can leverage the trend of natural refreshment by highlighting products that offer natural and refreshing qualities, resonating with health-conscious consumers.