Baked goods have changed quite a bit over the years, but Davies Bakery bread looks to maintain a focus on being a more traditional product comparable to what you'd find in bakeries of yesteryear.
The packaging for Davies Bakery is designed by makebardo and features the image of John Davies himself to help reinforce the time-honored nature of the product. Each of the breads contains no artificial colors, flavors or preservatives to ensure it's an optimal choice for consumers looking to avoid such ingredients. The history of Davies Bakery is explained on the back to let new customers of the brand know the story behind the bread.
While the imagery on the Davies Bakery bread packaging is somewhat antiquated, it's offset with vibrant colors that help to make the branding a healthy balance of traditional and contemporary.
Antiquated Bakery Packaging
Davies Bakery Bread Packaging Focuses on Time-Honored Tradition
Trend Themes
1. Traditional Branding - Opportunity for companies to focus on traditional branding to appeal to consumers seeking authentic and nostalgic experiences.
2. Clean Ingredients - Opportunity for companies to promote the use of clean ingredients in their products to cater to health-conscious consumers.
3. Combination Branding - Opportunity for companies to balance traditional and contemporary branding to appeal to both older and younger generations of consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to focus on traditional branding and clean ingredients to cater to a wide range of consumers.
2. Packaging Design - Opportunity for packaging design companies to create traditional yet visually appealing designs to help reinforce the time-honored nature of products.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to create campaigns that appeal to consumers seeking authentic and nostalgic experiences while promoting the use of clean ingredients.