Although these baked goods are sold and cooked from frozen, they look as though they are fresh -- which was the intention of those who made and packaged them.
The Denmark-based bakery Jalm & B was created after the founders chose to expand their reach across the country. They wanted to create something that would give people the same taste and aesthetics as large bakeries that serve fresh food do, so the founders enlisted the brand 'Kontrapunkt' to create the packaging for their baked goods. As a result, Jalm & B's packaging is minimalist and transparent, with a simple signature illustration that helps to give the branding a sophisticated look.
These frozen baked goods provide a luxurious alternative to most items in the frozen food aisle.
Luxurious Frozen Baked Goods
These Desserts Look Like They Were Made and Served Fresh
Trend Themes
1. Minimalist Packaging - Opportunity for businesses to create sophisticated and aesthetically pleasing packaging for frozen food, giving the perception of freshness and quality.
2. Luxurious Frozen Food - Disruptive innovation potential in the frozen food industry by providing high-quality, gourmet options that rival fresh bakery products.
3. Freshness Illusion - Innovative techniques to make frozen baked goods appear and taste fresh, catering to consumer demand for convenience without compromising on quality.
Industry Implications
1. Food Packaging - Opportunity for packaging companies to develop minimalist and transparent packaging designs that convey sophistication for frozen food products.
2. Frozen Food - Disruption potential in the frozen food industry by offering premium, bakery-quality products that defy the usual perception of frozen goods.
3. Convenience Food - Innovation opportunity for convenience food brands to create frozen baked goods that replicate the taste and freshness of homemade or freshly baked products.