In order to provide women in improvised areas of East Africa with the opportunity to acquire an income to sustain their families, BADALA founder Joelle McNamara created a microeconomic program.
BADALA is a non-profit organization with a big heart that wants to eradicate the need for single African mothers to look towards prostitution or begging to acquire the sustenance that they need to shelter their families. The Microfinance program recruits and trains African women to make fair trade items that can be sold to produce an income, as well as create a fund in order to give educational scholarships to needy or orphaned children. The two main goals of the program are to give African women the help they need to be able to eventually start their own businesses and to provide a wholesome education for African children.
The BADALA shop houses beautifully crafted scarves, ornaments and strong brown leather bracelets adorned with various beads handcrafted by empowered African women. Right now there are BADALA programs in Nairobi, Kenya and in Rwanda.
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Empowered Hand-Crafted Accessories
BADALA Gives Single East African Mothers a Working Income
Trend Themes
1. Microeconomic Programs for Economic Empowerment - Creating microeconomic programs in impoverished areas can empower women to earn a sustainable income and provide for their families, while also promoting fair trade.
2. Socially Conscious Accessories - The demand for hand-crafted, fair trade accessories is growing as consumers seek products that support social causes and empower artisans.
3. Education Scholarships as a Social Impact Initiative - Incorporating educational scholarships into microeconomic programs not only empowers women but also provides opportunities for needy or orphaned children.
Industry Implications
1. Non-profit Organizations - Non-profit organizations like BADALA are at the forefront of creating microeconomic programs that empower marginalized communities and promote social causes.
2. Artisanal Accessories - The artisanal accessories industry can benefit from collaborating with fair trade programs to create unique and socially conscious products that resonate with socially conscious customers.
3. Education and Scholarship Programs - Integrating education and scholarship programs into microeconomic initiatives presents an opportunity for organizations to make a lasting social impact and uplift communities.