If you think something seems a little off in these Valfarma mouthwash ads, you're definitely right—these people are shown kissing another version of themselves, most likely because they've got bad breath and no one else wants to pucker up with them.
The mouthwash ad notes that "When you have bad breath, only you can handle it." Fortunately for most people, the issue can be sidestepped with a swig of mouthwash quite easily and instead of worrying about how kissable you are, it's a whole lot better to be totally doubt-free with minty fresh breath. Although they seem almost into it, hopefully these individuals will be able to find another partner to lock lips with, outside of themselves.
The slightly cringe-worthy ads were made for Valfarma by the Brazil-based agency 9mm Propaganda.
Self-Smooching Mouthwash Ads
Valfarma Shows That Bad Breath is Something Only You Can Fix
Trend Themes
1. Self-smooching Ads - Brands can use humor and unconventional visuals to grab consumers' attention and showcase the unique benefits of their products.
2. Personal Responsibility Messaging - Brands can position their products as an empowering tool that allows consumers to take control of their personal hygiene.
3. Shock Advertising - Marketers can use provocative imagery and messaging to break through the clutter and create buzz around their products.
Industry Implications
1. Oral Care - Companies in the oral care industry can highlight the importance of personal hygiene and offer innovative product solutions that address consumer needs.
2. Advertising and Marketing - Agencies can experiment with creative visuals and messaging strategies to develop unique, attention-grabbing campaigns for their clients.
3. Consumer Goods - Brands in the consumer goods industry can use humor and shock value in their advertising to differentiate themselves from competitors and tap into consumers' emotions.