Plant-based meat brand THIS continues to expand its portfolio of vegan-friendly products, this time launching meatless Bacon Lardons at Tesco and Sainsbury stores in the UK.
Known for its hyper-realistic vegan bacon, THIS continues to innovate in the space of meat-free alternatives. Much like its original bacon product, the Bacon Lardon's appeal rests on its ability to accurately mimic the real thing. The company describes them as "mini bites of smokey, crispy, sizzling plant-based bacon that look, taste, and cook like real meat-based lardons."
According to THIS, the lardons are made using a similar recipe to its bacon product, but deliver a "fattier and more intense flavor," as is the case with meat-based lardons. Sure enough, this makes them a perfect option for those looking to chef-up a vegan carbonara pasta.
Plant-Based Bacon Lardons
THIS Adds Vegan Bacon Lardons to Its Growing List of Meat-Free Options
Trend Themes
1. Plant-based Meat - The expanding portfolio of plant-based meat products presents opportunities for companies to create innovative and realistic plant-based alternatives to animal-based products.
2. Hyper-realistic Meat Alternatives - The demand for high-quality meat alternatives that closely replicate the taste and texture of real meat provide for opportunities to create more hyper-realistic plant-based products.
3. Fatty and Flavorful Plant-based Options - In creating more fatty and intense-flavored plant-based products, companies can offer more options for vegan cooking that match the taste and texture of animal-based products.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry can continue to innovate and capitalize on the expanding market for plant-based meat alternatives.
2. Vegan Food Industry - The vegan food industry can attract more consumers by offering more hyper-realistic and diverse meat alternatives.
3. Grocery Industry - The grocery industry can take advantage of the demand for plant-based meat alternatives by stocking more innovative and realistic products.