This Canadian Tire back-to-school video features parents who get a little teary-eyed when they're asked how they feel about their child going off to school. The video captures parents will kids of all different ages, including a couple with a child heading into kindergarten, another coulpe with a daughter starting high school and a mother with a son who is heading off to university in the fall.
Although there are some sad moments and the parents acknowledge how much they will miss having their kids around, all of the parents realize that this is the start of exciting new beginnings for their children.
Since Canadian Tire is aware that moms spend an average of about 33 minutes per day on Facebook, this is one video that was designed to stand out and tug at some heartstrings. Within about an hour of being posted to Facebook, the video received over 150 social shares and more than 1,200 likes.
Sentimental School Ads
Canadian Tire's Back-to-School Video Targets Emotional Parents
Trend Themes
1. Emotional Advertising - Brands can leverage emotional advertising to create a strong connection with consumers.
2. Targeting Parents - Businesses can target parents with personalized messaging to tap into their emotional mindset.
3. Social Media Campaigns - Creating compelling social media campaigns can help brands generate buzz and engagement.
Industry Implications
1. Retail - Retailers can employ emotional advertising strategies to connect with parents during key shopping seasons like back-to-school.
2. Advertising & Marketing - The advertising and marketing industry can offer personalized messaging techniques to help brands target emotional parents effectively.
3. Social Media - Social media platforms can provide an avenue for brands to launch impactful campaigns that resonate with their target audience.