For the up and coming Taste of Joburge 2014 event, Bacardi will be offering guests the chance to experience the Bacardi Mixology Theatre and Cocktail Lounge that will teach innovative bartending skills as well as serve ultra hip cocktails. The event hopes to teach those interested in mixology a few tricks of the trade.
While many of us enjoy having a cocktail or two during a night out, there are so many different recipes out there that go beyond the standard shot and soda drink. The Bacardi Mixology Theatre and Cocktail Lounge will offer guests of the Taste of Joburge two different experiences in the art of cocktails. Firstly guests can learn the art of mixing drinks and infusing spirits from trained bartenders using Bacardi products. Secondly guests can enjoy hanging out in a relaxing lounge that will offer pre-made sophisticated Bacardi drinks, gourmet food and DJ music. This is a great concept to get consumers familiar and comfortable with the craft of cocktail making.
Educational Mixology Events
The Bacardi Mixology Theatre Will Teach Professional Bartending Skills
Trend Themes
1. Mixology Education - Opportunity to provide mixology training and education to individuals interested in learning innovative bartending skills.
2. Cocktail Innovation - Opportunity to create and serve ultra hip cocktails using innovative techniques and ingredients.
3. Creating Cocktail Experiences - Opportunity to offer unique and enjoyable experiences to customers through cocktail lounges and events.
Industry Implications
1. Hospitality - Opportunity to incorporate mixology training and innovative cocktails into bars, restaurants, and hotels to attract customers and enhance the customer experience.
2. Education and Training - Opportunity to develop mixology courses and programs to cater to the growing demand for bartending skills and knowledge.
3. Event Management - Opportunity to organize and host mixology events and experiences, offering unique and memorable cocktail-focused entertainment.