The Baby Dove cosmetics are a new lineup of products specially formulated to be ideal for infants to ensure their sensitive skin is taken care of with just the right level of moisture.
The various items in the new collection are purported to be pH neutral and crafted with a scent that is ideal for a baby's delicate skin. The cleansers are made with a tear-free formula, while the whole collection of products are hypoallergenic and suitable for use from day one.
The Baby Dove cosmetic line is being launched in unison with a new campaign that focuses on the various pressures faced by modern moms. This is similar to other initiatives launched by the brand such as the Real Beauty campaign that focus on the experiences of everyday people.
Pediatrician-Tested Baby Cosmetics
The Baby Dove Care Cosmetics are Formulated for Infants
Trend Themes
1. Sensitive-skin Baby Cosmetics - Developing cosmetic products that are tailored specifically for sensitive infant skin can be a valuable disruptive innovation opportunity for the beauty and baby care industry.
2. Hypoallergenic Baby Cleansers - Creating hypoallergenic baby cleansers with tear-free formulas can be a valuable disruptive innovation opportunity for the baby care industry.
3. Campaigns Addressing Parental Pressures - Designing campaigns to address parental pressures can be a valuable disruptive innovation opportunity for the marketing and advertising industry.
Industry Implications
1. Beauty - The beauty industry can benefit from manufacturing sensitive-skin baby cosmetics that cater to the needs of infants.
2. Baby Care - The baby care industry can benefit from developing hypoallergenic baby cleansers with tear-free formulas to cater to the needs of infants.
3. Marketing & Advertising - The marketing and advertising industry can benefit from designing campaigns that address parental pressures faced by modern moms.