For those consumers dreaming of hitting the slopes this winter, they can now do so in Aztech Mountain's stylish and avant-garde women's ski collection. The Italian-based ski brand has stepped up to replace more luxurious brands in the designer ski coat market.
One of Aztech Moutain's most notable pieces of the collection is the 'Elk Moutain Puffer' that's available in three colorways: 'Sander Navy,' 'Red Moutain Red,' and 'Space Jacket.' This fashion-forward jacket will ensure you stay nice and toasty even up in the moutains thanks to the 420 grams of RDS (Responsible Down Standard) goose down that keeps wearers comfortable in -20 degrees Fahrenheit weather. The Elk Moutain Puffer also boasts an insulated hood in addition to an extendable storm visor.
This chic and warm coat is currently available for $750.00 USD.
Fashion-Forward Female Ski Collections
Aztech Mountain Launched Its First Women’s Ski Collection
Trend Themes
1. Stylish Ski Collections - Designing fashionable ski apparel that combines style and functionality presents a disruptive innovation opportunity for ski brands.
2. Replacement of Luxurious Brands - Replacing more expensive designer ski coat brands with affordable yet fashionable alternatives creates a disruptive innovation opportunity in the ski apparel market.
3. Insulated Winter Wear - Developing innovative insulation technologies to keep wearers warm in extreme cold weather conditions offers a disruptive innovation opportunity for winter wear brands.
Industry Implications
1. Ski Apparel - Creating stylish and functional ski apparel that caters to the demands of fashion-conscious consumers and replaces traditional luxury brands offers a disruptive innovation opportunity in the ski apparel industry.
2. Outdoor Sportswear - Introducing fashionable and technologically advanced outdoor sportswear that combines style, comfort, and performance opens up disruptive innovation opportunities in the outdoor sports industry.
3. Cold Weather Clothing - Developing innovative insulation technologies and designs for cold weather clothing presents disruptive innovation opportunities for brands operating in the winter wear industry.