Axia, the world's first extra-dry Mastiha spirit brand, has officially launched in the United Kingdom before being rolled out in Greece and the United States.
Created by Bacardi family member Adrian Clarke, and fifth-generation ouzo distiller Nikos Kalogiannis, the new specialty liquid aims to shake up the spirit industry by introducing an all-new drinking experience. Mastiha is a spirit made from the resin of mastiha trees, which are found on the Greek island of Chios. The trees deliver a unique botanical that produces floral, pine, and citrus flavors.
"Axia offers a novel experience, a new spirit category that invites bartenders to taste, experiment, and explore this extraordinary liquid," said Tony Chvala, chief executive at Axia Spirit. The new twice-distilled spirit is bottled at a 40% ABV and is available at Master of Malt and The Whisky Exchange.
Tree Resin-Made Spirits
The World's First Mastiha Spirit Brand Axia Launches in the U.K.
Trend Themes
1. Tree Resin-based Spirits - Exploring the potential of using resin as the base material for spirits to create unique flavors and redefine the spirit industry.
2. Novel Spirit Categories - Creating new categories of spirits using unique plant-based ingredients.
3. Sustainable and Local Ingredient Sourcing - The trend of sourcing local ingredients with sustainable practices to create environmentally responsible spirits.
Industry Implications
1. Craft Distilling Industry - Opportunity for craft distillers to experiment with new ingredients to create unique spirit lines.
2. Beverage Industry - Potential for established beverage companies to invest in innovative spirit ventures that cater to consumers looking for novel drinking experiences.
3. Sustainable Agriculture Industry - Opportunity for sustainable agriculture industries to explore unique plant-based ingredients for use in the spirits industry.