Fashion label AWAYTOMARS recently released a new lookbook, which shows models posing in its colorful clothing on a serene beach.
With this combination, the lookbook has a surreal look to it, with the quiet landscape offering plenty of contrast to the vivid suits, dresses, tank tops, and other garments that the models pose in. To create the lookbook, AWAYTOMARS joined forces with photographer Gleeson Paulino, who aimed to bring together shared experiences, and a diversity of ideas from an international scope with his imagery.
The 70 garments that comprise the collection are the work of designers from 85 different countries, who worked together to create the pieces. A total of 718 designers took part in this process, enabling the AWAYTOMARS collection to truly reflect a diversity of thought.
Colorful Internationally Inspired Lookbooks
AWAYTOMARS' Images Were Shot by Gleeson Paulino
Trend Themes
1. Collaborative Global Design - Opportunity for fashion labels to tap into the collective creativity of designers from around the world to create diverse and innovative collections.
2. Surreal Fashion Lookbooks - Opportunity for fashion labels to use contrasting landscapes and colorful clothing to create visually striking and memorable lookbooks.
3. International Diversity in Fashion - Opportunity for fashion labels to embrace and showcase the multicultural influences and ideas of designers from different countries.
Industry Implications
1. Fashion Design - Opportunity for fashion designers and labels to collaborate with designers from around the world to bring fresh perspectives and innovative ideas to their collections.
2. Photography - Opportunity for photographers to collaborate with fashion labels to create visually arresting and conceptually engaging lookbooks that stand out in the industry.
3. Fashion Retail - Opportunity for fashion retailers to embrace and promote diversity by featuring collections that showcase the multicultural influences in fashion design.