The all-new Away Softside line fuses functionality with style and aligns with the preferences of consumers who prefer alternatives to hardside travel bags.
Although Away hardside suitcases provide a functional, quality and stylish solution that meets the needs of many travelers, Away saw the opportunity to cater to a new customer base with softside solutions. The brand found that more than 50% of luggage sales in the United States are softside luggage and over 90 million United States travelers use softside luggage exclusively.
The Away Softside line shares customer-beloved features in a new format: sleek, modern style with supportive design details for travelers like the brand's signature compression system and custom pad. Crafted from lightweight, high-strength nylon, the luggage designs are durable with abrasion-resistant, water-repellant qualities.
Next-Gen Softside Luggage
The Away Softside Line is Lightweight, High-Strength and Durable
Trend Themes
1. Lightweight Travel Solutions - Rising consumer demand for lightweight luggage design with durable materials.
2. Functionality-combined-with-style - Combining modern aesthetics with functional, traveler-friendly features brings a new dimension to travel convenience.
3. Softside Luggage Preference - A significant market shift towards softside luggage, with over 50% of sales in this category, reveals evolving consumer preferences.
Industry Implications
1. Travel Goods Manufacturing - Manufacturers can capitalize on the trend towards durable and stylish softside luggage.
2. Nylon Production - Nylon producers can see rising demand for high-strength, lightweight materials in the travel industry.
3. E-commerce - E-commerce platforms can offer a curated selection of innovative softside luggage to capture this growing market segment.