Morrama Teams Up with Phoenix for the Conscious Tela Range
Debra John — July 2, 2024 — World
References: phoenix-voyage & morrama
Morrama, an industrial design and innovation agency, has collaborated with the environmentally conscious luggage brand Phoenix to develop the Tela range, a new collection of sustainable luggage.
The Tela range comprises three timelessly minimal suitcases available in a selection of pastel colors, harmonizing sustainability, durability, and aesthetics. Morrama's design approach for this collection was "guided by Phoenix's four core brand pillars: design for disassembly, design for circularity, design for modularity, and desired design."
Each suitcase in the collection features a "completely blank front and a continuous frame, serving as a blank canvas to inspire creativity. Constructed from a blend of aerospace-grade polycarbonate, with 30% sourced from recycled materials, these cases exemplify sustainable and durable craftsmanship."
The Tela range is available in soft pastel colors like lilac, pale yellow, and mint but also comes in solid black for those who prefer a classic look.
Image Credit: Morrama
The Tela range comprises three timelessly minimal suitcases available in a selection of pastel colors, harmonizing sustainability, durability, and aesthetics. Morrama's design approach for this collection was "guided by Phoenix's four core brand pillars: design for disassembly, design for circularity, design for modularity, and desired design."
Each suitcase in the collection features a "completely blank front and a continuous frame, serving as a blank canvas to inspire creativity. Constructed from a blend of aerospace-grade polycarbonate, with 30% sourced from recycled materials, these cases exemplify sustainable and durable craftsmanship."
The Tela range is available in soft pastel colors like lilac, pale yellow, and mint but also comes in solid black for those who prefer a classic look.
Image Credit: Morrama
Trend Themes
1. Sustainable Luggage Design - The focus on eco-friendly materials and disassembly in Morrama and Phoenix's collection sets a precedent for sustainability in luggage design.
2. Pastel Color Trends - The use of soft pastel colors in the Tela range reflects a growing consumer preference for subtle, aesthetically pleasing hues in travel accessories.
3. Modular Suitcase Innovations - The Tela range's design for modularity introduces adaptability and customization in luggage, enhancing user experience and product longevity.
Industry Implications
1. Travel and Luggage - The adoption of sustainable and modular suitcases represents a shift towards eco-conscious and versatile products in the travel and luggage industry.
2. Eco-friendly Materials - Incorporating aerospace-grade polycarbonate and recycled materials in luggage demonstrates innovations in the field of durable and environmentally-friendly materials.
3. Industrial Design - The collaboration highlights the importance of industrial design principles like circularity and design for disassembly in creating functional and sustainable products.
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