In order to show how easily cancer can go undetected if you're not looking for it, Cancer Research UK set up an awareness campaign. The premise is this: a giant bulge was set up to grow on the side of a public street. While you might think that the appearance of a weird, ballooning lump that grows to comically concerning proportions on the street would get some strange stares, no one really seemed to take notice.
By communicating its message in this way, the PSA makes a compelling argument that shows people may be just as susceptible to cancer thanks to being oblivious to tumors growing on their own skin, or similar telling signs of the disease.
Lumpy Sidewalk Stunts
Cancer Research UK's Awareness Campaign Shows a Bump Going Unnoticed
Trend Themes
1. Cancer Awareness Campaigns - Opportunity for businesses to create innovative and attention-grabbing campaigns that raise awareness about cancer detection.
2. Visual Messaging Strategies - Potential for businesses to develop creative visual strategies to effectively communicate important messages and capture people's attention.
3. Public Engagement Initiatives - Opportunity for businesses to engage the public in unique and interactive ways to promote awareness and education about health-related issues.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity for advertising and marketing agencies to create impactful campaigns that raise awareness about health issues and promote early detection.
2. Healthcare and Pharmaceuticals - Opportunity for healthcare and pharmaceutical companies to collaborate with awareness organizations to develop novel strategies and technologies for cancer detection and prevention.
3. Public Health and Non-profit Organizations - Disruptive innovation opportunity for public health and non-profit organizations to implement engaging initiatives that educate and empower individuals to proactively monitor and address their health.