One of the newest menu items to be introduced to El Pollo Loco are the 'Layered Avocado Salads,' which are served in tall glass bowls that emphasize the assorted ingredients as a visual treat. Fresh, summery and colorful ingredients like black beans, pico de gallo and crunchy tortilla strips are included in these bowls, which can be shaken to blend the multiple layers of the meal.
The eatery is introducing four different types of Layered Avocado Salads, which includes options like the Double Chicken California, Tossed Chicken Kale Caesar and Shrimp Mango.
As well as acknowledging that avocados are in high demand in food dishes, El Pollo Loco presents its new Layered Avocado Salads in a way that is photo-ready and entices consumers to share their healthy meals on social media.
Multi-Layered Avocado Salads
El Pollo Loco's Newest Menu Addition is Accentuated by Clear Bowls
Trend Themes
1. Layered Avocado Salads - The trend of presenting salads in clear bowls to emphasize the assortment of ingredients and create a visual treat.
2. Shaking Meal Blending - The trend of shaking meals in glass bowls to blend the layers and enhance the dining experience.
3. Social Media Food Sharing - The trend of designing visually appealing food items that encourage consumers to share their healthy meals on social media.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Creating unique and visually appealing food items to attract and engage social media-savvy consumers.
2. Restaurant - Disruptive innovation opportunity: Introducing unique serving techniques, like presenting salads in clear bowls and shaking meals, to enhance the dining experience and differentiate from competitors.
3. Social Media Marketing - Disruptive innovation opportunity: Developing strategies to design and promote visually appealing food items that encourage social media sharing and boost brand exposure.