Due to the imagery on the labels for Beachwood Brewing's Invasive Species four-pack, one might think that its purpose is to raise awareness about a particular animal—however, the set of beers relays an important message about authentic craft beer.
With the rise of craft beer culture around the world, Beachwood Brewing is out to remind consumers to support independently owned breweries, as it believes "Big beer corporations have hijacked what it means to be craft, diluting and minimizing the meaning of craft beer."
The Beachwood Brewing Invasive Species features IPAs in flavors like Habanero, Mango and Grapefruit, which remind of similar styles from competitors. On the release of Invasive Species, Co-Owner of Beachwood Brewing Gabe Gordon, says: "We want people to realize there are good if not better options out there and you should try them."
Awareness-Raising Craft Brews
Beechwood Brewing is Sharing a Message on Authentic Craft Beer
Trend Themes
1. Craft Beer Culture - The rise of craft beer culture presents opportunities for breweries to educate consumers and promote authentic craft beer.
2. Supporting Independent Breweries - Emphasizing the importance of supporting independently owned breweries disrupts the dominance of big beer corporations.
3. Label Art as Awareness Tool - Using eye-catching label designs to convey important messages about craft beer helps raise awareness and engage consumers.
Industry Implications
1. Craft Beer - The craft beer industry can leverage the growing interest in craft beer culture to emphasize the value of authenticity and quality.
2. Brewing - Promoting the significance of supporting independent breweries creates opportunities for the brewing industry to differentiate and attract conscious consumers.
3. Packaging Design - The use of labels as awareness tools opens up opportunities for the packaging design industry to create impactful and informative designs that resonate with consumers.