Augustinus Bader is redefining haircare with its new haircare formulations that feature the patented TFC8, which combines amino acids, vitamins and synthesized molecules that support cellular renewal. The collection of haircare boasts game-changing products with straightforward names like The Shampoo, The Conditioner, The Leave-In Hair Treatment, The Scalp Treatment and The Hair Oil.
The brand's patented ingredient, along with other beneficial actives to nourish the hair and scalp, is designed to support the body's natural ability to restore and repair itself and the result is thicker, fuller and healthier-looking hair. Formulated to boost hydration and strength, and reduce shedding and breakage, the Augustinus Bader haircare range is mostly fragrance-free. For this range, the brand opted for 100% glass packaging and secondary packaging and leaflets that are both FSC-certified and recyclable.
Clean Cutting-Edge Haircare
Augustinus Bader Haircare Shares the Benefits of TFC8 Tech
Trend Themes
1. TFC8 Haircare Technology - TFC8 technology is a disruptive innovation in haircare that supports cellular renewal to result in thicker, fuller, and healthier-looking hair.
2. Fragrance-free Haircare - Fragrance-free haircare products are a growing trend that cater to consumers with sensitive skin or allergies.
3. Sustainable Haircare Packaging - Sustainable haircare packaging made from 100% glass and FSC-certified and recyclable materials is a trend that promotes eco-consciousness.
Industry Implications
1. Beauty and Personal Care - TFC8 technology and fragrance-free formulations are innovations that offer beauty and personal care companies opportunities to stand out in a crowded market.
2. Eco-friendly Packaging - Sustainable packaging solutions for haircare products provide opportunities for packaging companies to differentiate themselves and appeal to consumers' growing environmental concerns.
3. Health and Wellness - Fragrance-free and TFC8 haircare products align with the trend of seeking wellness through self-care, appealing to the growing health-conscious consumer segment.