Those passing through West Hollywood's prominent Sunset Strip in California will currently be able to see a standout vertical billboard—optimized for smartphone users—from Snapchat that promotes one of its Snap Original shows, 'Bringing up Bhabie.'
Near the end of 2018, Snapchat introduced Lens Challenges to engage consumers and boost participation in activities on the platform for holidays and events. As such, the vertically oriented billboard boasts the ability to come to life through augmented reality on Snapchat and present a new single from Bhad Bhabie, the star of the Snap Original show. Those who are in close proximity to the billboard are able to scan its unique Snapcode to unlock the AR and video experience.
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
Trend Themes
1. Augmented Reality Advertising - Disruptive innovation opportunity: Brands can leverage AR technology to create immersive and interactive advertising experiences, attracting and engaging smartphone users.
2. Vertical Billboard Optimization - Disruptive innovation opportunity: Optimizing billboards for smartphone users allows for dynamic and digital content delivery, enhancing traditional advertising channels.
3. Snapchat Lens Challenges - Disruptive innovation opportunity: Encouraging user participation through augmented reality challenges can increase brand interaction and drive user engagement on social media platforms.
Industry Implications
1. Advertising - Disruptive innovation opportunity: The advertising industry can adopt AR technology to create innovative and engaging campaigns.
2. Digital Out-of-home Advertising - Disruptive innovation opportunity: Digitizing billboards and integrating mobile technology opens up new possibilities for targeted and interactive advertising.
3. Social Media Platforms - Disruptive innovation opportunity: Social media platforms can leverage AR experiences and challenges to boost user engagement and attract brands looking for innovative advertising solutions.