As the first official wine of Major League Soccer and a 2019 All-Star Game sponsor, Trivento gave sports fans the chance to get in on the game with an augmented reality soccer experience in Orlando, Florida. The immersive Trivento experience invited people to Orlando's Shine bar and nightclub to step into the world of wine and global soccer with an AR game shown on big-screen televisions.
For the event, players from around the world fought for the coveted spot at the top of the leaderboard. Players were able to change the difficulty level of the game by "bringing the ball with them as they step further back from the goal," which marked a first-of-its-kind feature for AR soccer.
Scanning Trivento Reserve bottles also instantly transports players into the game.
AR Soccer Experiences
Trivento's Augmented Reality Soccer Game Challenges Fans to Become Players
Trend Themes
1. Augmented Reality Sports Entertainment - There is an opportunity to develop new AR sports experiences for fans to engage with their favorite sports and teams.
2. AR Gamification of Product Marketing - Brands can create their own AR games that utilize their products to engage with customers and increase awareness.
3. Interactive Bar and Nightclub Experiences - There is an opportunity to create interactive AR experiences in bars and nightclubs to enhance customer engagement.
Industry Implications
1. Sports and Entertainment - There is an opportunity for companies in this industry to explore AR technology to enhance the fan experience.
2. Marketing and Advertising - Brands can use AR technology as a tool for promoting their products and engaging with customers in a unique way.
3. Hospitality and Tourism - Bars, nightclubs, and other hospitality businesses can use AR technology as a way to provide unique and engaging experiences for their customers.