Earlier this spring, ASOS began experimenting with showing augmented reality models and now the online fashion retailer has updated its app with an AR catwalk feature. The 'Virtual Catwalk' experience gives consumers an effortless way to view products in real life. To make the most of this new in-app feature, ASOS application users are able to point their smartphone camera at a flat surface and launch the AR button—and by doing so, a realistic augmented reality model will appear before their eyes to model the selected product.
ASOS' Virtual Catwalk was developed with London-based augmented reality firm HoloMe and will be available for over 100 new ASOS Design products, helping to redefine the mobile shopping experience.
Augmented Reality Catwalks
ASOS' 'Virtual Catwalk' Presents Products on Augmented Reality Models
Trend Themes
1. Augmented Reality Models - The trend of using augmented reality models in fashion retail presents disruptive innovation opportunities for enhancing the online shopping experience and showcasing products in a realistic way.
2. AR Catwalk Experiences - The trend of incorporating AR catwalk experiences into mobile shopping apps offers disruptive innovation opportunities for providing consumers with an interactive and immersive way to view fashion products.
3. Virtual Try-on Technology - The trend of integrating virtual try-on technology through augmented reality models enables disruptive innovation opportunities for enhancing the decision-making process of consumers by allowing them to virtually try on products before making a purchase.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage augmented reality models to create unique and engaging shopping experiences, ultimately transforming the way consumers interact with fashion products.
2. Mobile Shopping Apps - The integration of AR catwalk experiences in mobile shopping apps presents disruptive innovation opportunities for mobile app developers to enhance user engagement and differentiate their platforms.
3. Augmented Reality Technology - The augmented reality technology industry has the potential to revolutionize the fashion industry by providing innovative solutions for virtual try-on experiences and realistic product demonstrations.