Beam Suntory created Auchentoshan Sauvignon Blanc as an Amazon-exclusive expression that appeals to urban Millennials. As its name suggests, the unique Auchentoshan single malt Scotch whisky expression is matured in ex-bourbon barrels and finished in ex-sauvignon blanc wine casks. In the case of this product, neither the length of the storage or the finish is published, indicating that consumers are looking to purchase products based on more than just an age statement.
The spirit is said to have notes of citrus, white grapefruit, white peaches and green apple, green grapes, honey and lemon curd, as well as a peppery and zesty flavor with a salty mouthfeel.
The category-disrupting spirit appeals to a younger demographic of drinkers by offering them a flavor experience and purchasing channel that exists outside of the norm.
Online-Exclusive Whisky Spirits
Auchentoshan Sauvignon Blanc is Exclusive to Amazon
Trend Themes
1. Flavor-driven Spirits - Creating spirits with unique and unconventional flavors appeals to consumers who are looking for a different taste experience.
2. Amazon-exclusive Products - Developing products exclusively for online marketplaces like Amazon allows brands to reach a wider audience and target specific consumer groups.
3. Disruptive Purchasing Channels - Offering consumers alternative purchasing channels outside of traditional retail disrupts the industry and targets specific demographics.
Industry Implications
1. Craft Spirits - Craft spirits industry can explore unconventional flavors to create unique and innovative products that cater to consumer preferences.
2. E-commerce - The e-commerce industry can capitalize on exclusive partnerships with brands to offer unique products and attract customers looking for exclusive online experiences.
3. Beverage Retail - Beverage retail industry can adapt to disruptive purchasing channels by offering unique products and targeting niche consumer groups.