Atoria’s Family Bakery Mini Upcycled Naan has been created in collaboration with the Upcycled Foods Lab as an eco-friendly take on the traditional bread style.
The product is crafted with upcycled flour made with barley, wheat and rye sourced from the beer making process to divert what would otherwise be waste. The product is also fortified with UP, Inc.'s ReGrained SuperGrain+, and is perfect for use in making pizzas, croutons, foldovers and more. The bread is arriving now at Albertsons and Safeway locations after a successful launch at the Misfits Market.
Founder and CEO of UP, Inc. Dan Kurzrock spoke on the Atoria’s Family Bakery Mini Upcycled Naan saying, "We are proud to partner with the team at Atoria’s Family Bakery to collaborate on new upcycled products that honor family tradition, a commitment to simple ingredients, and modern consumer expectations for food that delivers on flavor, nutrition, and sustainability. Our Upcycled Food Lab team loved partnering with the forward-thinking leadership at Atoria’s to support this innovation from ideation through launch and are so excited for consumers to finally be able to get their hands on them."
Upcycled Grain Naan Breads
Atoria’s Family Bakery Mini Upcycled Naan Has an Eco-Friendly Recipe
Trend Themes
1. Eco-friendly Consumables - Creating food products from upcycled ingredients such as barley, wheat, and rye from the beer making process showcases an innovative approach to sustainability in consumables.
2. Nutrient Fortified Foods - Using additives like ReGrained SuperGrain+ to enhance the nutritional profile presents an opportunity to appeal to health-conscious consumers.
3. Collaborative Food Product Development - Partnering with organizations like the Upcycled Foods Lab exemplifies how collaboration can lead to the creation of novel, eco-friendly products that meet modern consumer expectations.
Industry Implications
1. Food and Beverage - Innovations in upcycling within the food industry can significantly reduce waste while creating new, sustainable products.
2. Sustainable Manufacturing - The use of by-products from other manufacturing processes, like brewing, represents a disruptive opportunity in sustainable manufacturing practices.
3. Health and Wellness - The inclusion of nutritionally enhanced ingredients in everyday food items aligns with the growing trend in health and wellness.