Warburtons Soft Naans Have a Soft, Fluffy Texture
Michael Hemsworth — August 30, 2023 — Lifestyle
References: warburtons & talkingretail
Warburtons Soft Naans are the latest addition to the brand's product portfolio that's ready to provide consumers with easy access to fresh, authentic naan bread from the comfort of home. The product comes with four pieces of naan bread in each pack, which is fluffy, flavorful and also vegan-friendly to maximize the number of consumers who can enjoy it. Ready to be warmed up in the toaster, the bread is great for pairing with curry or a kebab and is priced competitively at just £1.50 per pack.
Chairman Jonathan Warburton commented on the new Warburtons Soft Naans saying, "The Soft Naans have a soft, fluffy texture and an authentic taste that consumers are set to love. They can be warmed in the toaster in under two minutes creating a convenient and versatile accompaniment that works as part of any meal. The perfect pairing with a curry or kebab, the Soft Naans are also great as an alternative base for a pizza or enjoyed as a snack, toasted on their own."
Chairman Jonathan Warburton commented on the new Warburtons Soft Naans saying, "The Soft Naans have a soft, fluffy texture and an authentic taste that consumers are set to love. They can be warmed in the toaster in under two minutes creating a convenient and versatile accompaniment that works as part of any meal. The perfect pairing with a curry or kebab, the Soft Naans are also great as an alternative base for a pizza or enjoyed as a snack, toasted on their own."
Trend Themes
1. Convenient Naan Bread - Warburtons Soft Naans offer a convenient and versatile option for consumers to enjoy fresh, authentic naan bread from the comfort of their homes.
2. Vegan-friendly Food Options - With its vegan-friendly recipe, Warburtons Soft Naans cater to a growing market of consumers looking for plant-based food options.
3. Competitively Priced Products - Priced at just £1.50 per pack, Warburtons Soft Naans are a competitively priced option for consumers seeking affordable and flavorful naan bread.
Industry Implications
1. Food Manufacturing - The introduction of convenient and vegan-friendly naan bread like Warburtons Soft Naans presents an opportunity for food manufacturers to tap into the market of at-home meal solutions.
2. Plant-based Food Industry - With its vegan-friendly recipe, Warburtons Soft Naans align with the plant-based food industry, capitalizing on the growing demand for meatless options.
3. Convenience Food Market - Warburtons Soft Naans, with their toaster-ready feature and affordable price, cater to the convenience food market by providing a quick and easy meal accompaniment that satisfies consumers' cravings.
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