Outdoor Voices teamed up with singer-songwriter St. Vincent for an athleisure collab that's described as a modular system that's full of transitional pieces for the busy person. In the STV.OV collection, there are reversible bralettes, oversized hoodies and high-rise leggings, all of which are minimalist enough to be mixed and matched harmoniously. To make it easy to assemble a wardrobe, the Outdoor Voices STV.OV collection is broken down into three sections: Form, Function and Focus.
The "modular system of mix and match styles" was created with universal colors and effortless silhouettes to free people from decision fatigue and give them more time to spend where it matters. In the athleisure collection, consumers will also find styles that support a range of activities, including bras that offer medium support and sculpting shorts for high-sweat activities.
Modular Athleisure Collabs
Outdoor Voices Created the STV.OV Line with St. Vincent
Trend Themes
1. Modular Athleisure - The trend of modular athleisure is disrupting the traditional static activewear market by providing customizable, mix-and-match pieces for consumers.
2. Collaborative Collections - The trend of collaborative collections between apparel brands and celebrities or influencers provides a unique marketing opportunity and creates buzz for both parties involved.
3. Minimalist Mix-and-match - The trend of minimalist mix-and-match clothing lines is disrupting the fashion industry by offering simple, versatile pieces that can be worn in a variety of settings.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can benefit from the modular athleisure trend by creating customizable and interchangeable product lines that cater to consumers' individual preferences and needs.
2. Fashion - The fashion industry can benefit from the minimalist mix-and-match trend by creating simple and versatile lines that appeal to consumers who value efficiency and sustainability.
3. Marketing - The trend of collaborative collections creates marketing opportunities for both the apparel brands and the celebrities or influencers they partner with, allowing them to reach new audiences and generate buzz around their products.