Recognizing that women have different biological needs that can be tailored and targeted with nutrition, Vitaco Health launched ATHENA Sports Nutrition to support peak performance and health. This unique sports nutritional range dedicated to helping athletic women perform at their best includes the ATHENA +Factor and focuses on ingredients like iron, collagen, calcium and electrolytes essential to women.
Sports nutritional experts like Advanced Sports Dietitian Sally Walker were consulted to create this game-changing range of products. "With concerning health data that 38% of Australian females aged 19-30 aren’t reaching their daily iron intake and that 20% of women will develop osteoporosis later in life, it’s vital we identify these nutrients and encourage preventative actions as a focus area for females," says Walker,
Female Athlete Nutrition Ranges
ATHENA Sports Nutrition Supports the Needs of Athletic Women
Trend Themes
1. Female-specific Sports Supplements - The rise of female-specific sports supplements such as ATHENA Sports Nutrition introduces targeted nutritional solutions for women's unique performance and health needs.
2. Preventative Health-focused Nutrition - Leveraging a focus on preventative health, sports nutritional products now include essential nutrients to address common deficiencies in women, reducing the risk of conditions like anemia and osteoporosis.
3. Consultation-centric Product Development - Incorporating expert consultation in product development ensures that new nutritional ranges meet the specific health requirements of their target demographic, like athletic women.
Industry Implications
1. Sports Nutrition - The sports nutrition industry expands with specialized products focusing on the distinct nutritional needs of female athletes, offering enhanced performance support.
2. Health and Wellness - The health and wellness sector increasingly incorporates gender-specific nutritional solutions to address and prevent common health issues among women.
3. Dietary Supplements - Dietary supplement manufacturers are developing targeted products that cater to specific demographics, such as women, using insights from health experts and scientific data.