Cider brand Aston Manor has announced a shift to 100% recycled plastic bottles across both its Crumpton Oaks and Frosty Jack's ranges in a bid to reduce its carbon emissions and save plastic. The company reports its packaging update will save 122-tonnes of virgin plastic each year, which converts to about 1.8-million bottles or roughly 261-tonnes of carbon dioxide for its Frosty Jack's range. The Crumpton Oaks range will save 82-tonnes of virgin plastic and boast a reduction in carbon dioxide of 175-tonnes.
Marketing Controller Calli O'Brien spoke on the new Aston Manor packaging update saying, "Aston Manor is so proud to be one of the first alcohol manufacturers to make the move into 100% recycled PET across our branded portfolio. The changes to our Frosty Jack’s, Crumpton Oaks and Knights lines represent an effective, scalable solution to helping us continue to remove original plastic in our packaging, or to use 100% recycled materials."
Recycled Cider Packaging Launches
Aston Manor Has Shifted to 100% Recycled Plastic Bottles
Trend Themes
1. Recycled Packaging - The trend of using 100% recycled packaging reduces carbon emissions and saves virgin plastic by using recyclable materials.
2. Sustainable Manufacturing - The trend of sustainable manufacturing allows manufacturers to contribute positively to the environment, attract green-conscious consumers, and lower production costs in the long run.
3. Circular Economy - The trend of adopting the principles of Circular Economy where all waste is viewed as a resource and reducing waste in the production process improves sustainability and profitability.
Industry Implications
1. Beverage - The beverage industry can adopt the use of 100% recycled packaging in their production process to reduce carbon emissions and save virgin plastic.
2. Consumer Packaged Goods - The consumer packaged goods companies can improve their sustainability reputation by using 100% recycled packaging materials and adopting the principles of the circular economy.
3. Manufacturing - Manufacturing companies can align their business practices with sustainable goals and contribute positively to the environment, attract eco-conscious consumers, and reduce costs in the long run.