The concept behind the ASOS AW10 campaign is one that is both simplistic and intriguing at the same time. Revealing the models in the natural settings of their homes, this shoot captures a very casual overall feel.
Shot by interior photographer Todd Selby, the ASOS AW10 campaign features its holiday collection. See the interesting campaign for yourselves in the featured gallery and get set for the coming winter months!
Homebody Photography
The ASOS AW10 Campaign Photographed by Todd Selby
Trend Themes
1. Homebody Photography - Exploring the trend of capturing models in the cozy and relatable setting of their homes, allowing for a more casual and authentic vibe in fashion campaigns.
Industry Implications
1. Fashion - This trend offers disruptive innovation opportunities for fashion brands to create campaigns that resonate with consumers by showcasing clothing in a relatable, everyday context.
2. Interior Design - The trend of homebody photography opens up opportunities for interior design brands to showcase their products in real-life settings, allowing consumers to envision how the products would look in their own homes.
3. Photography - Homebody photography provides opportunities for photographers to explore new ways of capturing fashion campaigns, highlighting the authenticity and personal connection of the models.