During the 2024 Olympics, the ASICS Personalization Studio with LuxCreo Smart Factory popped up in Paris to scan, design and print personalized insoles for athletes. Different sports require different levels of structural footwear support, and performance-focused, comfort-enhanced personalized footbeds are more accessible to professional and everyday athletes alike with the footwear and insoles available at the ASICS Personalization Studio.
LuxCreo's 3D Printing Smart Factory, a full 3D printing technology stack, is trusted by the dental and medical industries for creating personalized products. Now, it's similarly supporting "ASICS’ exploration of a new business model to transform consumer data into personalized shoes that can be manufactured on-demand," according to Michael Strohecker, co-founder and Chief Revenue Officer of LuxCreo.
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
Trend Themes
1. On-demand Manufacturing - LuxCreo's 3D Printing Smart Factory enables the transition from mass production to on-demand, highly customized footwear, reducing waste and increasing sustainability.
2. Athlete-specific Customization - Personalized insoles and footwear designed to meet the unique performance and comfort requirements of different sports enhance athletic performance.
3. Integrated Consumer Data Usage - Transforming consumer data into bespoke products allows brands like ASICS to provide highly personalized, data-driven footwear solutions.
Industry Implications
1. Sporting Goods - The integration of 3D printing technology with personalized athletic insoles pushes the boundaries of sport-specific equipment enhancement.
2. Medical Devices - Leveraging LuxCreo's experience from the medical industry, footwear companies can further advance foot health through precisely tailored insoles.
3. Consumer Electronics - Data-driven manufacturing from consumer wearables and tracking devices becomes increasingly feasible, opening avenues for hyper-personalized product creation.