Vans Skateboarding and Dime to Revive the Iconic Rowley XLT
Vans Skateboarding collaborates with Montreal-based brand Dime to revive the iconic Rowley XLT as part of the Reanimation Series. The silhouette debuted at a Vans x Dime Pop-Up event hosted in Paris from September 29 to October 1, 2023. The initiative happened in a custom-built storage container that mirrored the aesthetics of Dime's Montreal store.
The Rowlet XLT was originally introduced in 2001 and in 2023, the footwear design got a pure reanimation in two colorways—a subtle navy colorway and an exclusive Dime Birch colorway. The reimagined model features elevated monochromatic color blocking, and custom logos. The design retains the tech specs of the original model.
The Vans Skateboarding x Dime collaboration pays homage to the revival of Y2K aesthetics in the contemporary fashion and streetwear world.
Image Credit: Vans Skateboarding x Dime, hypebeast
The Rowlet XLT was originally introduced in 2001 and in 2023, the footwear design got a pure reanimation in two colorways—a subtle navy colorway and an exclusive Dime Birch colorway. The reimagined model features elevated monochromatic color blocking, and custom logos. The design retains the tech specs of the original model.
The Vans Skateboarding x Dime collaboration pays homage to the revival of Y2K aesthetics in the contemporary fashion and streetwear world.
Image Credit: Vans Skateboarding x Dime, hypebeast
Trend Themes
1. Y2K Aesthetics Revival - The Vans Skateboarding x Dime collaboration pays homage to the revival of Y2K aesthetics in the contemporary fashion and streetwear world.
2. Customization and Collaboration - The Vans x Dime collaboration showcases the power of customization and collaboration within the footwear industry.
3. Reanimation Series - Vans Skateboarding and Dime's partnership is part of the Reanimation Series, which focuses on reviving iconic footwear silhouettes for the modern market.
Industry Implications
1. Fashion - The revival of Y2K aesthetics in the collaboration between Vans Skateboarding and Dime creates opportunities for innovation and new design directions in the fashion industry.
2. Streetwear - The Vans x Dime collaboration exemplifies the influence of streetwear on the fashion industry, showcasing opportunities for disruptive innovation.
3. Footwear - The Reanimation Series by Vans Skateboarding and Dime demonstrates an innovative approach to revitalizing and reintroducing classic footwear silhouettes to the market.
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